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Holly Peyer
Account Director

Holly shines in strategic analysis, creative concepting, marketing partnerships and new business development. Her client experience includes: The Coca Cola Company (diet Coke, Sprite), and BellSouth to name a few. Prior to KOSTAR* Holly was instrumental in the development and execution of the first integrated diet Coke with Lemon national consumer promotion which included a network TV special, 20-market comedy tour, packaging design, POS and media merchandising. Holly managed the creation of the Diet Coke Do the Movies program which was built to leverage a TNT media buy/film festival package and Blockbuster alliance, including the development of retail merchandising, POS, consumer promotion and media merchandising. She directed the national launch of the newest diet Coke flavor extension, diet Coke with Lime and she oversaw the development of the diet Coke national spring promotion leveraging the film, 13 Going on 30, featuring Jennifer Garner. In addition to her work on diet Coke, she has managed the Sprite DJ Network program, a national media-merchandising initiative that generated +$3MM  in incremental media for the brand.